Estelle Lovatt FRSA, esteemed Art Critic, Writer, Lecturer & Broadcaster offers a guide to marketing your art, from social media to approaching the press published in the Artists & Illustrators Autumn Issue of Art Student Magazine. Towards the end of the article you’ll find some of my thoughts on the subject of self promotion.

“Every artist can benefit from using social media. If your work isn’t online, it doesn’t exist,” says the photographer and visual artist Cristina Schek adding, “You make the work and you have to share it with the world. Of course, the levels of exposure an artist receives – how well we hashtag and what time we post according to mainstream traffic times – is what measures how successful public response is. “It takes a bit of skill to use social media tools properly; it’s a matter of repetition, of constantly, consistently and creatively putting on tiny social ‘performances’. And the same as with your art, time translates to skill.” Artists & Illustrators Autumn Issue of Art Student Magazine, page 14

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